Friends that became partners for life – that’s Sagar and Anoushka for you. They met in Oxford a year after they had started talking through a mutual friend.
Their wedding celebrations took place in the beautiful JW Marriott in Jaipur. The couple share an easy-going and comfortable chemistry with each other, which we can see is the result of years of trust and friendship.
Their wedding festivities began with a fun haldi ceremony. Sagar certainly did not expect his family and friends to go wild and colour him yellow. The mehendi function in the afternoon was lively as everyone danced and participated in kite-flying. The couple arrived with a bang to their sangeet event! Their friends and family held sparklers in their welcome while the duo made an entry hand in hand.
The next day, Anoushka walked down the aisle with her father. It was a very emotional day for her family. The wedding ceremony was beautiful and serene in the presence of all their loved ones. Their wedding ceremony was a heart-warming affair with waves of laughter, tears, and lots of love. Their reception, soon after, had such a personal and unique touch to it. Anoushka’s father recited a beautifully written poem for his daughter while Sagar’s Mom sang a lovely melody for the newly married couple
Marketing, Branding, Digital Media, Online Presence! What does all this mean to you and your Indian wedding business? Well don’t worry we have some fun in store for you as we are going to get You Slated & Ready to Party with PartySlate’s CEO & Founder Julie Roth Novack on what it means to be techie in today’s world of event branding & marketing on-line strategies for Indian wedding professionals
So are you Slated to Party Online? Get ready for an hour full of Partying with us!
This week’s mantra, “The true essence of you.”
Our guest panelist:
If you wish too fast forward to a question below. We have included the timestamp for each question to make it more efficient to get the answers you are looking for.
Five Steps to building a strong brand in the Indian wedding market
- What is a brand?
- 5 steps to building a strong brand strategy
- Your personal brand
- Your digital brand
- Brand strategy action plan
6:47 What is a brand?
- A brand is not a logo.
- A brand is not an identity.
- A brand is not a product.
- A brand is a person’s perception or gut feeling about a product, service, experience, or organization.
8:44 Five Important Elements of a Brand Strategy
- Brand purpose – Defining your why, your mission, why you do what you do
- Values – What you stand for, what are your core values, what you believe
- Brand personality – How you want to be perceived
- Positioning – How you are different, what your target client looks like
- Brand identity – What you brand looks like and how it feels
13:56 Brand Purpose example:
- Mission – Our mission is to help people plan inspiring and memorable events that make an impact.
- Vision – We will be the leading event inspiration platform worldwide, helping people find new ideas and connecting them with leading event companies to bring their vision to life. The platform will provide the best way for event companies to share their work, build their brand, connect with their network and grow their business.
20:01 What is your personal brand?
Make sure you know your 5 Cs:
- What do you care about?
- What does your company stand for?
- Who do you want to connect with?
- What content can you consistently create?
- What content can you curate?
24:30 Your digital footprint
- It may take 7 or more digital touch points before a prospect chooses to contact you
- All your digital channels need to work together to build your brand
- How will you create content and experiences that reinforce your brand?
Your brand action plan
38:52 Document your brand strategy
- What do you stand for?
- How are you positioning your brand?
- What is your brand personality and identity?
Conduct a gap analysis
- Are you living your brand?
- What areas are most important to improve?
- What brands do you admire in the industry?
- What are the top 2 changes you want to make to your business?
- What are 2 initiatives to build your personal brand?
- What are 2 ways to strengthen your brand through digital channels?
“the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer or a voter) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
“United We Stand!” It’s not about what I can do, it’s about what We can do together as an industry to achieve elevated standards in our very own markets and more so on a North American level with our South Asian event experts from all across the US & Canada. Our current state of affairs & ways of doing business has affected event professionals globally not just in our local regions, join us as we talk to event pros from across North America on coming together to help build a better business by standing united on many fronts.
Are you ready to stand united? This special webinar promoting unity in events without borders & limitations.
Follow our experts so you can keep up with them and reach out to them for future collaborations, advice & creative inspiration:
Nirjary Desai – KIS Cubed Events: @kis_cubed_events
Gene Higa – Mandala Weddings: @mandalaweddings
Vaishali Deshpande – Events by Vaishali: @eventsbyvaishali
Dilshan Edussuriya – Dilshan Weddings: @dilshanweddings
Brittany Ellis – Eventrics: @eventricsw
Purvee Patel – Pree Events: @preeeventsla
Richa Arora – Arora Events: @aroraevents
Preeti Vasudeva – Preeti Exclusive: @preetiexclusive
You can download the full PDF presentation of United We Stand, by clicking here.
Questions to Panelist: If you wish too fast forward to a question below. We have included the timestamp for each question to make it more efficient to get the answers you are looking for.
Vaishali Deshpande Events by Vaishali: @eventsbyvaishali
North East – New York, New York
04:58 – If we are willing to be of service to our clients. Making sure that all of their needs are met. How can we serve each other? In turn creating a more unified effort to uplift the entire industry.
District of Columbia
09:22 – Be vulnerable and honest. We all need support sometimes. It’s true our vulnerability and honesty creates respect amongst our peers.
West Coast – Orange County, CA.
18:32 – Networking is about giving value first. Not, asking for what you want. This allows our wedding partners to understand the power of generosity. This mindset creates happiness and evokes gratitude. Charity begins at home. Be the change.
26:10- What is the meaning of community to you? How can you be the force of change in your own communities to start transparent conversations and grow together.
South West – San Antonio, Texas
31:21 – Is there really local competition, what can we do to create a level playing field? We are all deserving. Maybe share your best practices or best advice on dealing with different situations?
37:48 – What can we do to empower one another? Learn from one another. Mindset is everything
46:35 – Do you hold yourself and your team accountable? Do you ask for feedback or give feedback to your wedding partners so we can continue to learn from the past and make tomorrow better.
52:43 – Humble yourself – (Compassion, Integrity and Respect)
53:30 – Don’t get cliquey. Expanding yourself to new ideas and new people is how we grow. What can one do to put themselves in a situation that is outside of their norm?
1:05:10 What is your commitment to this industry?
Vahin and Nandni had known of each other since college and shared mutual friends, but somehow, they never got to know one another. They happened to meet in 2016 and hit it off instantly. Both of them realized that they were in love and once their parents got involved, there was no looking back.
Being from a design background herself, Nandni was very clear in her mind on what she wanted. Right away she prepared a mood board for her wedding which she gave to her planning team. Her main objective was to have things fall into their respective place seamlessly keeping in mind that her guests experience was her top priority along with design and decor.
Since the bride’s family is from Kota, Rajasthan, Nandni and Vahin purchased Kota Doria suit pieces with duppattas for the ladies Mehendi function along with bespoke fragrances with Nandni and Vahin’s initials on each bottle from the Perfume Lounge in Mumbai.
Entertainment was a big part of their wedding weekend with Alisha Arora singing her fun tunes on the Mehendi, Navraj Hans taking the stage during the cocktail hour and Jasbir Jassi performing during the wedding. All the Punjabis in the house had a blast! After the dancing at the reception there was an after party with snacks and cocktails which went to the wee hours in the morning. Nandni and Vahin made sure to deliver hangover kits to everyone the next morning.
Venue – The Imperial Delhi India – Wedding Planner – Plush Events & Weddings | Bride’s Outfit – Rimple and Harpreet | Heena Artist – Raju Mehendi Wala | Hair and MakeUp – MakeUp by Emelda | Decor – Elements Design India | Photographer – Twogether Studios | Live Music (Sangeet Night) – Navraj Hans | Live Music (Wedding Night) – Jasbir Jassi
Destination weddings are always in style especially while in India. The rich culture and historic buildings create for a magical wedding day. Check out the pre ceremony photos in the beginning of their gallery it will make you want to pack your bags for Jaipur.
Planning – Ardour Events | Photography – Vows and Tales
So much goes into the planning and design of your wedding length. Should it be traditional red or a soft pastel? Should there be a lot of beading and embroidery or should it be simple? These are some of the questions that every bride asks herself when deciding on that perfect lengha.
Designer Shloka Khialani dressed influencer Sheefa Gilani and shared with us some of the process they went thru to design her perfect wedding day look.
Sheefa was looking for something understated, elegant and versatile. One of her more specific requests being to seek repeated wearability from her bridal outfit in the future. Her personality (being so striking already), enabled us to create a lehenga that was literally not embellished. Keeping in mind that her function was a small ceremony which took place in Mumbai with only close family and friends in attendance; we opted to work with a rich raw silk in a gorgeous shade of red with loads of cancan. We then incorporated our label’s classic self embellishment onto a modest sheer blouse and two soft tulle embellished dupattas. Not only did Sheefa make for the epitome of a modern day, unconventional bride – she looked like nothing less than a dream!
After getting engaged in the gorgeous city of Dubrovnik, Ankit and I began planning our wedding with all our friends and family. Every detail, from the wedding programs to choreographing multiple dances, Ankit and I worked as a team to make our dream day come to life. Decked in Falguni Shane Peacock, I helped customize my reception outfit with Falguni Peacock herself. We kicked off our incredible events with a Sangeet Celebration featuring Mr Paanwala, a Pani Puri cart, a gola cart and all other favorite traditional Indian street food. This event was then followed by an inclusive pool party with close family and friends to celebrate the night before our big day. The wedding and reception was magical, with jaw dropping decor, entertainment and lots of emotions!
Are you ready to make a Pivot? Many vendors in the event industry are unsure of what pivotal changes & services they need/should offer during this time. Well don’t worry because we have it figured out how to pivot your Indian wedding design and decor business post covid 19. Join us with 3 expert guests who are working on their small but impactful gathering pivot that will be an integral change for the new face of celebrations as we move forward and try to figure out what Social Distancing Parties & Small but Larger than Life Luxury parties will look like. We are excited to have creative decor & design maestros Shawna Yamamoto Designs & Prashe Designs joining us as we discuss “The Luxury Pivotal Party!”
CEO and founder of “Shawna Yamamoto Event Design” event designer and production manager, creative director, since 2009 Shawna is married and a mother to three busy boys. “I lived on a farm just up to my teenage years. I thrived in an environment where I had to make my own toys, build cities in the mud for my hot wheels, and I’d spend hours outside day and night exercising my imagination. I didn’t realize it then, but I truly believe it shaped my mind into seeing possibilities of design in everything.”
Our team at Shawna Yamamoto Event Design is different than most. We are designers, working tirelessly to create experiences and environments special and unique to each of our clients. We execute all types of events: grand or intimate, social, wedding, and corporate.
We believe that the most cohesive event is created when a team of experts work together. We’ll work with both you and your event planner to guide theme development and then we will execute it. As artists, our designs are truly unique. We strive to create things that have not been done before and we love to put our own twist on different styles.
We are fabricators of design as we use wood, fabric, and other non-floral elements to create decor. To add a softer touch or as the design requires, we import only the freshest and most unique flowers to create our floral masterpieces. We run a very sophisticated intern program, pulling students from multiple local top design colleges and universities. We believe that is imperative to help other designers gain access to this field, and we help them to experience the industry and execute designs.
Wedding, Gala, Corporate or Social event? Prashe Decor will ensure stunning displays of decor and lavish event spaces consistent in captivating guests and intriguing the eye. Your event will begin with custom designs to portray your individual style of wedding or social event while maintaining a precise focus on your exact vision as our bride and client.
Prashe Decor enhances each and every event with full event design, custom linens, floral design, lighting, lounge and furniture rental, backdrops, draping, and more. Our ever expanding inventory allows the abiliity to feature grand displays of creativity and luxury for all events, lavish or intimate. Our team will travel to your location, as we have executed events all over The United States.
Questions to Panelist: If you wish too fast forward to a question below. We have included the timestamp for each question to make it more efficient to get the answers you are looking for.
3:29 Everyone feels that client’s won’t go for our services or luxury products and hence vendors will have to slash their prices, but what if we don’t try and Serve a Market Demand instead create the Market Demand?
4:20 Why is it important from a decor & design vendor perspective to not promote DIY events?
9:02 What are you guys doing right now to stay creative & still service clients or create events? Explain the pop up idea (Shawna) and floral arrangement class (Prashe)
16:05 As destination weddings & events were becoming a norm before the pandemic how did you guys handle designing in foreign territory? Is this something that you recommend others to consider who thought they needed their warehouse to travel with them? Would you think this model will be profitable moving forward for designers?
23:03 How are you still maintaining a luxury service standard?
- Setting standards for service levels
- Pricing should not be reduced
- Do we worry about the client and their budget or will they continue to shop the market
28:03 We asked both design teams to take a set square footage of space, and design that space Pre-CoVID and now Post CoVID with keeping in mind social distancing.
28:03 Premal Shah & Prashi Shah of Prashe Decor (Presents Event 1)
39:11 Shawna Yamamoto Design (Presents Event 2)
32:26 What is Design Distinction
40:13 How to Pitch your Vision
45:01 Why Community & Collaboration is so important moving forward
52:36 Building a better business tools
Welcome to our 7th wedding webinar – The Karma of Events
We hosted event guru Colin Cowie for a special webinar discussion on, “The Karma of the Events” in business.
Mr. Colin Cowie is an iconic world renowned celebrated event guru who is smart, stylish, glamorous, and truly humble. We are excited to talk to him about what 25 years in the event business has taught him and what he has taught others on the importance of community, collaboration, elevated service standards, and most of all staying relevant and real with the times especially the times we are in now!
Ready to have your event chakras reset from the inside out?
Colin Cowie has led an extraordinary life. He arrived in the U.S. from South Africa in 1985 and it was his smarts, personality and stylish sensibility that led him into the fast tracked, glamorous world of planning over-the-top parties for the who’s who of royalty, celebrity and business. Respected around the world as an arbiter of style, Colin Cowie has been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for the ultimate guest experience.
Colin has created some of the most talked about events in the world, including the multi-million dollar opening of the Cosmopolitan Hotel in Las Vegas, Palm Island Dubai and Atlantis as well as Oprah Winfrey’s Legends Ball. In addition to Oprah, his celebrity clients include Jennifer Lopez, Ryan Seacrest, Jimmy Iovine, Kim Kardashian, Lil Wayne, Nicole Kidman and Demi Moore, to name a few. Colin’s corporate clients include Audemars Piguet, Dom Perignon, Davidoff of Geneva, Warner Bros, CBS, Cash Money Records, The Whitney Museum, Architectural Digest, Kerzner International’s One and Only Hotels, Cosmopolitan Magazine and InStyle Magazine.
Colin Cowie is an authority on living with style; an author of 10 best-selling books that are sold around the world, currently writing his 11th title, and a celebrated television personality who spent 7 years on the HSN Network.
Beyond entertaining, Cowie’s work extends into the hospitality arena where he oversaw the renovation of the Mira Hotel in Hong Kong with 600 guest rooms, 3 restaurants, the ballroom, spa and all common areas. Residential projects include private homes in Los Angeles, Miami and New York. From 1997 – 2001 Colin was a national spokesperson and designer for Lenox with his signature line of china, crystal and silverware sold in more than 500 retail stores. Colin also served as creative director for NetJets from 2007 through 2009, focusing on creating the greatest customer service experience in private aviation.
Colin Cowie and his work have been prominently featured in publications including The New York Times, The Wall Street Journal, Time Magazine, O, The Oprah Magazine, People, Elle Decor, InStyle, Town & Country, House Beautiful, etc. and on television shows including The Oprah Winfrey Show, CNN, Ellen DeGeneres, The Today Show and Access Hollywood.
Colin sits on the board of several philanthropic organizations focusing on arts, education, healthcare and mentorship programs in South Africa and is devoted to supporting young people create a better future for themselves. His charities include: Lalela, Ubuntu, The Phelophepa Train of Hope, Infinite Family and The Turning Point Foundation.
Questions Colin Cowie answers in this webinar
- What can we do to help our fellow event partners work together to build better communities, in turn uplifting their own markets & the entire industry?
- What are 3 tips that people can actively do to stay relevant and what would that look like when someone wants to obtain a leadership role in the future?
- How important is building a Community & Collaboration over Competition going to be moving forward? (Can we talk about how when we give more we get more vs. the mentality of what’s in it for me?)
- Can you talk to us about how this experience has created an even playing field between veterans of the trade vs the new kid on the block?
- Can you talk to us about providing elevated service, standards & scaling as we move forward?
We love hearing a brides and grooms story from their own point of view we asked Vaishali and Shiv to tell us a little bit about them. They shared with us their own story of their proposal and of course their beautiful wedding day.
Their love story – Shiv saw Shali for the first time on Dil Mil, a dating app. It was love at first sight for him. Unfortunately, she didn’t see him on the matchmaking app. After months of searching for her, his baby cousin finally ended the hunt – she found her through Shali’s mom’s Facebook account! That was not the end of Shiv’s struggle. He messaged her for weeks on Facebook, Instagram and Twitter till Shali finally gave in and decided to reply. A month and countless conversations later, on a rainy summer day they met. It was also love at first sight for Shali… but what’s a love story without a twist? Shali moved to New York city after 6 months to follow her dreams. Long distance was something Shiv couldn’t do, so for the next 3 years they led their lives apart. No phone calls. No meetings. No contact. Somehow, their love managed to stand the test of time. After countless shaadi.com matches and dating app hook ups Shiv was ready to do long distance, or anything at all to have Shali back in his life. Luckily for him, Shali had realized it was time to come back home. So one day, Shiv finally built up the courage to call Shali. 6 months after, she was back in Toronto, planning their wedding.
Proposal – It started with understanding an emotion I wanted to invoke, in a place that is special to Me and Shali. Shali had been sweet enough to never ask for a certain kind of proposal (or ring). Instead, her only request was that there be a lot of pictures…because she wouldn’t be able to take it all in.
My choice was Toronto’s Distillery District. Shali and I have always loved that location. Spending countless dates there, walking the cobblestone streets in the summer. The plan was set. I grabbed my A-team. The stage was set. I picked up Shali around 5pm. It took Shali a few minutes to realize what was happening as I brought her into the area. And the rest is history. Once she realized it, she was at a loss for words. I took her to the backdrop, and asked her to marry me. Well, I said it in a much sweeter way, but I have no idea what I said.
Wedding – The wedding was a nexus of Shiv’s hipster style and Shali’s boho vibes. We envisioned the wedding to be an intimate, shabby-chic affair with hints of wood and florals. The wedding colors were pastel peach, ivory and shades of gold. The guests all wore sunglasses to play up the hipster vibe. The mandap was made of rustic wooden pillars covered with vines and floral arrangements. Adorning the backdrop was the majestic Eagles Nest Golf Course’s serene lake. Wedding stationery was custom designed by the couple, and had hints of their playful style. Opting out of a traditional horse. The groom, with his love for cars, decided to ride in on vintage 1962 Ford Galaxy. It was a small and imitate ceremony, filled with hugs, laughter, and plenty of dancing!
Couples Attire: Bride and Groom’s attire from Sabyasachi
I (Vaishali) flew to Mumbai to buy my and Shiv’s wedding outfits from Sabyasachi Mumbai. This was a game changer for us, because we felt the outfits demanded a sense of regal and royal feel. I live for clothes, and what we wore was very important to me. We truly embodied our wedding looks and this transformed our boho-hipster wedding into a classy affair.
Clothing: Sabyasachi | Cake: Something Sweet | Catering: Embassy Grand | DJ: Eminence | Florist: Bloomen | Hair/Makeup: Baljit Gill | Henna Artist: Henna by Divya | Photography: Alfaaz Photography | Planner: SAWC | Venue: Eagles Nest Golf Club | Videographer: Eleve
“Mamas know best”. There is no truer statement
Case in point: Once upon a time, Rohit and Lalitha’s moms were college friends in India (legend has it that one used to copy the other’s homework, but we’re not saying which is which). Many years later, they met during a college reunion. Upon chatting, they realized their respective son and daughter were both single and upon further discussions decided they could be PERFECT for each other.
Fast forward to some years later, and there they were in beautiful Charleston, South Carolina along with many family members who flew in from all over the country and the world to celebrate the union of Rohit and Lalitha.
Lesson to be learned here? Do not underestimate the power of your mom (and dad’s) networks and instincts when it comes to finding The One. Think about it, your parents are most likely the only two people in this world who know you inside-and-out and they 100% have your best interests at heart.
One other (and very important) benefit of Rohit and Lalitha having both moms who have been long-time friends? Well their wedding was hands down THE happiest coming together of two families – no awkward formalities needed. It felt like one giant family reunion and everyone joyfully contributed either a dance/song/performance to celebrate this momentous occasion – even Lalitha’s 97-year-old grandmother sang a special song (YES – and she did it so beautifully) while beaming the whole time.
Oh, and everyone (yes, all 70+ family members) even came up with and agreed on a nickname for the smitten couple: RoLa (kinda like KimYe, but BETTER! Don’t you think. Written by ENMUSE Photography
Venue and Catering: Sweetgrass Event Center in Charleston, SC
Photography: ENMUSE Photography
Decor and Day-of Coordination: Anmol Kismet Weddings
Cake: Cakes by Kasarda
DJ: Other Brother DJ
Event Designer: D.vine Events
Video: Artistic Eye
Sick of being stuck at home in your lounge wear due to Covid19? Want to do a fun makeup look to get into that Spring mode? Follow along with this video tutorial from AnchalMUA we are loving the bright and bold lip color that she uses, making the perfect springtime pout. So practice away and you will be ready to hit the town and go to all of those weddings when everything is in full swing again.
Get In Touch AnchalMUA: email@example.com
Fenty Lip Balm
Glossier Future Dew
Milk Makeup Hydro Grip Primer
Kevyn Aucoin SSE – SX11
Hourglass Vanish Stick Foundation – Golden Tan
Too Faced Born This Way Concealer – Chestnut, Natural Beige & Light Beige
Laura Mercier Translucent Powder
KKW Beauty Baking Powder – 3
Benefit Hoola Bronzer – Caramel
MAC Fix +
Fenty 24KRay Highlight
Benefit Love Tint
Laura Mercier Blush – Peach
Laura Mercier Caviar Eye Stick – Sand Glow
MAC E/s – Bouji Babe
Too Faced Better Than Sex Eyeliner
Tatti Lashes – TL19
Huda Beauty Liquid Matte – Mamacita
Charlotte Tilbury Lip Pencil – Hollywood Honey
Morphe Setting Mist
The detail and craftsmanship in the current collection from Falguni Shane Peacock is blowing our minds. We love the royal elegance that this collection portrays. The full skirts and touches of feathers are a must for any bride getting married this year
(L) : Antique white, foliage embroidered lehenga and blouse with a crystal cascading dupatta.
(R) : Teaberry pink, mirror encrusted lehenga, styled with a cropped corset blouse and scallop edged dupatta.
Black sherwani with pink and silver floral motifs, teamed with black pants.
Rose quartz pink, foliage encrusted trail lehenga, teamed with a cropped corset blouse and a sheer dupatta with feathers.
Black short dress with pink and silver floral motifs, teamed with sheer embellished pants and accessorized with a feather shrug.
Salmon-hued, foliage embroidered lehenga, styled with an embellished cropped corset blouse and accessorized with a sheer dupatta and feathered shrug.
Light pink foliage embellished lehenga with crystals encrusted bralette blouse and sheer dupatta.
Embellished light golden lehenga, styled with a cropped corset blouse and a semi-sheer dupatta.
Mauve-hued, chrome applique lehenga, styled with an embellished corset blouse and a sheer dupatta.
Beige hued gown with intricate foliage embroidery, cutout shoulders, sweetheart neckline and finished with a feathered hemline.
Intricately embroidered dark mauve lehenga, styled with a bralette blouse and a feathered shrug.
Breaking the mould of conventional bridal silhouettes with this breathtaking piece of couture, a perfect choice for the wedding reception. Intricately embroidered midnight black lehenga with pink floral and Chevron detailing, styled with a sheer black dupatta.
Photographer – Rashi and Aditya
Creative Direction – @nupurmehta18 | @n2root | @ayeshaaminnigam
Stylist – @mohitrai
Jewellery – @rkjewellers_southex2
Designer – @falgunipeacock @shanepeacock
Name or Company: Makeup by Shiv
Tell us about your business name: Many of my loved ones call me “Shiv” so, I decided to use it as the name for my business to make it more personal and unique! I also wanted something simple that tells clients the service I offer and includes my name, as well.
Email Address: firstname.lastname@example.org
Where are you located? Do you travel? : Located in Detroit. Available for travel world-wide. I have traveled throughout the states of Michigan, Illinois, and Ohio. I will also be traveling to Cancun for a wedding this Summer!
How long have you been a professional?: A year and a half
How did you get your start? : I am a self-taught freelance MUA who began doing makeup professionally in 2018 after many years of doing makeup as a hobby. I decided to start my business after many family and friends requested to have their makeup done by me and encouraged me to take on this venture based on my passion for makeup. I have always believed that life should be spent doing what you love most and what brings you happiness. For me, that is makeup!
Describe your style in three words: Elegant, natural, and individualized
What services do you provide?: I provide bridal and non-bridal makeup application services including the use of premium eyelashes and prestige-brand products.
How has social media changed your business? : Social media has definitely been a great way for me to get my name out into the local and national communities. It has also been beneficial for networking with vendors from all over the world and learning from other artists in the industry. My favorite part about social media is being able to share the work of other talented artists along with my own.
If you could offer just one piece of advice to brides: Do a makeup trial before your wedding if you have a specific vision for your makeup! It gives you the opportunity to meet your MUA, discuss your vision in detail, and provide feedback on your looks so your makeup application runs as smoothly as possible on the day of your event. As an MUA, I want to guarantee your dream look comes true!
What makes you different?: My goal as an MUA is to create a look that highlights my client’s natural beauty and makes them feel like the most beautiful version of themself. I do this by prioritizing my client’s requests and adjusting my makeup style to match their vision rather than applying makeup the exact same way to each client. I believe every client is unique and, therefore, deserves individualized makeup application to complement their innate beauty.
Welcome to our 6th webinar.
You are the core of your business. Defining and understanding your “WHY” is one of the most critical affirmations you will make during these uncertain times. Ask yourself: Are you authentic? Do you give more than you receive? How can you utilize what you have right now to generate income, buzz or stay relevant. What is the true meaning of service and how does this affect your business? These questions and more will be discussed and challenged on this webinar.
Meet the Panelists:
Anja Winikka combines her digital content, branding and audience development skills with more than a decade of wedding industry expertise to bring insights and education to creative wedding professionals across the country.
She is the former editorial digital director of TheKnot.com. During her tenure at The Knot, Anja led an editorial team to grow the site from 7 million to 11.8 million monthly unique visitors. She was also the brand spokesperson, regularly appearing on national TV outlets and news organizations including The Today Show, Good Morning America, Fox Business, CNN, The New York Times, Ad Week, and The Washington Post.
In 2016, she launched a series of social media and marketing workshops across 12 cities (from New York to Chicago, LA, and beyond) designed to help wedding businesses elevate their brands and reach more of the clients right for them. The workshops sold out to crowds across the country and became a model for dozens of other wedding industry workshops and summits thereafter. In 2017, Ad Week, recognized Anja as Chief Innovator of The Knot, helping small wedding businesses connect with a social savvy audience.
Recently Anja relocated with her husband and little girl from New York City to Kansas City and launched a marketing media and consulting company. Editor In Chief Media aims to help small business owners (large and small) from across the country and globe better position their brands and connect with their GenZ and millennial audiences.
Anja also continues to speak around the country and globe, educating small business owners and connecting them to the right people, stories and tools to help them take it to the next level.
She shares her marketing tips and brand positioning advice for small business owners @EICMedia on Instagram and she blogs about all things — from motherhood to leaving NYC for KC, building a business and living a purpose-driven lifestyle @AnjaWinikka.
Here’s a downloadable PDF that Anja was kind enough to share. This will help you in your journey to authenticity.
“When I sleep, I’m dreaming of dresses,” admits Nardos Imam, whose passion for design began early, when she was a young girl growing up in Eritrea. Her mother was a talented seamstress, who loved making colorful dresses for her children that would often turn heads in the neighborhood. As a child, Nardos was struck by her mother’s love of clothes and would spend hours sitting next to her sewing machine, fascinated by patterns and stitching, and playing with fabrics and scissors.
But Nardos wasn’t fully exposed to fashion until she went off to college in the United States. At first, she thought she would study nursing and never imagined she could have a career out of making clothes. Eventually, her love for fashion worn out and she ended up switching paths and studying costume design at El Centro College in Dallas, Texas, where she became enamored with her classes on theatrical costume and the history of fashion.
After graduation, she started working at the luxe fabric store Richard Brooks, and later became the in-house designer at Stanley Korshak, where she built a loyal following of customers, who kept coming back for her impeccable fit, eye for color, and unique architectural designs.
In 2009, Nardos took the plunge and finally launched her own fashion line, Nardos Couture. Since then, Nardos’ line has expanded into evening wear, custom couture bridal, and a ready-to-wear line, which is available in stores in Dallas and San Antonio. Today, women from all over the world come to Nardos’ atelier for her special couture experience. “My favorite part is when I put them in their first fit,” she says. “I love to see the reaction in their faces when they finally see their dream dress coming to life.”
Nardos credits God and the beauty in each of her clients as her sources of inspiration. She loves dressing all kinds of women, from mothers of the bride to teenage debutants, and dreams of one day mentoring young girls in Eritrea on all things fashion. Decades later, her mother is now the one who spends hours sitting in Nardos’ atelier.
Questions to Panelist:
- Many folks are scared of the now & the uncertainty of the future. Is it ok to ask yourself, Why am I in business, and Why am I doing this?
- What are you guys doing as experts in your field that is helping the situation now?
- There are many businesses and individuals scared to put out information on Social Media or just in general, because they are scared of what is happening, and the potential of not having a business for the rest of 2020 or future; What messaging is essential to put out, so you stay relevant?
- What inventory & resources do event businesses have at their fingertips that they can still generate revenue?
- How can businesses create community digitally or locally in their backyard to help them swim to shore during this time in order to move forward?
- Why is it essential that we all take our messaging seriously and post Raw Reality vs. Pretty, as event professionals that is not what we are used to.
- Many folks are scared of Collaboration vs. Competition, what is your vision of the future of the event community, and where is it going?
Ashish and Sandy had the first ever wedding held at the Mercedes Benz Stadium and oh what a night they had. We can’t even imagine what it must feel like touching the 50 yard line and celebrating on the same field where so many epic games have taken place.
Photography: RAG Artistry | Videographer: Kevin Hursh Films | Planning: Envi Events | Choreography: Dancin Gandhi | Decor: Myar Decor | DJ: WeGoDisco Entertainment | Dhol: Dholi P | Catering: Art of Flavors/Thali | Make-up: Bogart Beauty | Hair: Gunn Glamour | Special Designs: CreativelyPatel | Venues: Wedding: Omni Hotel | Reception: Mercedes Benz Stadium
We were meant to cross paths Rishabh and I. Growing up close to each other in hour home town in Dallas, find out later we both lived in the beautiful city of Chicago at the same time, and then both found our “home away from home” in Austin, it was like if our paths would soon help us meet.
For our traditional Jain Ceremony, we imagined a soft tones for our dreamy ceremony. We wanted something elegant, romantic and airy. It was such a beautiful ceremony preformed by Rishabh’s parents. There were many amazing moments we truly enjoyed during our wedding weekend, but sharing a private first look was one of the highlights. Enjoy those few moment as we walked along the golf course with before we were officially husband and wife was a moment I am truly grateful for.
Our reception was our take on a galaxy wedding, because like I mentioned before, I truly feel the entire universe conspired to help us find each other. We worked with an amazing designer and she was able to take our vision to a whole new level for each event. To say our wedding was anything of a dream for us, is an understatement. We literally had a dream team that worked well together and handled all the planning for us, we truly felt like the guest of honor with no stress or worries, just enjoying the perks of royalty.
Couples Attire: Prashe Atelier | Cake: Creative Cakes by Monica | DJ: Desi Junctions Djs | Florist: Prashe Decor | Hair/Makeup: Ms Painted Lady | Henna Artist: Bridal Henna by Zohra | Photo and Video: Mir Anwar Studios | Planner: The Storybook Event | Rentals: Prashe Decor | Venue: Four Seasons Resort and Club Dallas at Las Colinas
Drawing inspiration from its sun-kissed landscapes, with hues, picked from its vibrant sunsets, Anita Dongre’s new collection ‘Summer in Santorini’ is a celebration of the iconic island of Santorini.
Leisurely and minimal, each ensemble is an exquisite blend of airy fabrics, fluid silhouettes in soft pastel hues and playful prints that embody picturesque Santorini views.
Handwoven organza, silk brocades, tissue fabrics, and raw silk whisk you away to Santorini’s blue-domed churches set amidst cascading white buildings that form the perfect backdrop for this breezy, minimalistic collection. Keep it fuss-free and true to our Indian roots, much like this unpretentious summer getaway, with its natural charm and quaint Mediterranean luxury. Rich handwoven Benaras Organza was developed and used for the first time in this collection to capture Santorini’s lightness of spirit while intricate embellishments like resham, sequins, aari embroidery, pearl, zardosi work captures her effortless elegance.
“When I travelled to Santorini, what struck me was the easy elegance of its people and the unhurried pace of life. Summer in Santorini was an extension of that mood of languid, conscious indulgence.” says Anita Dongre about the collection.
Summer in Santorini is spun into fashion in sunshine yellow, apricot, seafoam, aqua blue, lime and blush; while playful summer prints in deeper tones of emerald green, deep blues, volcano orange, indigo and hot pink, perfectly embody cliffside ocean views at sunset. Leisurely and minimal, the collection features light-weight lehengas, colourful gowns and, cocktail dresses. Let the summer tide wash over you this wedding season.
This season celebrates sun-drenched blue skies, wind-tousled hair and the whimsy of wild, flowing oceans, with Anita Dongre’s SS’20 collection ‘Summer in Santorini’.
Kristy and Sho wanted to combined themes of both a traditional Indian and Historic Downtown Richmond Wedding. This was accomplished with stylings using traditional fabrics and jewelry. This can also be seen in the linen colors, flower design, and custom center pieces. The backdrop of the evening was Historic Tredegar, a preserved civil war building and museum; right on the edge of Richmond’s skyline. Although dressed in traditional gowns, the couple ate handheld treats from a local favorite, as well as custom gelato to wrap up the night.